Why Critical Touch for Search Engine Optimization (SEO)?

• ⇒ Critical Touch has extensive experience in designing web presence for various organizations and hence has the proficiency to understand end client business and the potential audience.
• ⇒ Exclusive team consisting of Content rewriters, Keyword Analyzers, competition research executives and Domain experts which makes a 360 degree impact on the SEO activity.
• ⇒ Constant monitoring of suggested keywords in order to ensure best ranking at all times.
• ⇒ Methodical approach followed while performing the SEO activity.

Critical Touch has different packages that suits the need of every business. We use up-to-date SEO techniques to be able to achieve the goal and as a result, the project to be visible in the top 10 search engine rankings. This starts from site analysis to key phrase research, creation of targeted and optimized META tags, link building and a lot more, until the site reaches the traffic and search engine positioning goal.

Critical Touch approach towards SEO:

Critical Touch works on a highly customized and proprietary approach towards Search Engine Optimization services. With its vast experience in SEO services, Critical Touch devised a methodology which is unique, highly process and analysis oriented.

Critical Touch understands that the Optimization service works at its best not by just providing a one time optimization activity covering standard things but a continuous optimization process going forward to improve search engine positioning.

Critical Touch will follow the set process whenever it takes up any SEO activity for a typical website.

Website Analysis:

In-depth analysis of the CLIENT website in order to fully optimize the content, structure and traffic flow. Critical Touch feels that access to detailed web log files is crucial in this stage.

Keywords Optimization:

Identify, compare and select ultimate keywords/phrases. The stage involves extensive analysis of the competitor's web sites, meta tags and submitted keywords/phrases.

Meta Tags & Web Page Optimization:

Meta tags are generated based on the selected key word/phrases and placed on the pages of the CLIENT web site. Critical Touch will also do recommendationof the particular landing page content in terms of which key words to use and how to place the content.

Submission of Web Pages:

Optimized web pages are submitted to leading and related directories for top placements and positioning.

Link Optimization: Add relevant external inbound links and outbound links to and from other websites. Link Optimization is also a significant factor in Search Engine Optimization. Critical Touch has learnt from its experience that if websites links are properly optimized that can result into top search engine

Reporting: There are many types of reports, but for the most part these reports can be segmented into 5 basic groups.

• ⇒ Ranking / Positioning Report: Lists all keywords by search engines and their respective ranking. The detailed reports include ranking for root and branch pages.
• ⇒ Original Ranking: Reports current ranking compared to ranking prior to the SEO campaign for each keywords.
• ⇒ Submission Report: Lists the last time submissions that were made to each of the search engines. The detailed reports include specific submission information to the directories.
• ⇒ Link Report: Lists all new external inbound links from other websites and external outbound links to other websites.

Maintenance: Analyze results and revise tactics to maintain or improve search engine positioning. Critical Touch feels that Optimization work continues long after the optimized site is launched. The continued areas of effort fall into 4 basic categories:

• ⇒ Analysis and revision of page optimization: To maintain top ranking, we evaluate the results and make tactical modifications based on performance observations.
• ⇒ Adaptation to search engine algorithm changes: Search engines are constantly modifying their ranking algorithms. It is not unusual to see several changes each year for each search engine. These changes must be identified and analyzed in order to maintain top rankings.
• ⇒ External link structure maintenance: Websites change their design. These changes can affect or "break" inbound or outbound external links which can adversely affect website ranking.
• ⇒ Continued submissions to Directories: Over time, search engines "clean house" and drop older site pages from their database. Sometimes pages are dropped inadvertently. Whether purposely or not, search engines must be monitored continually to be sure website pages are properly indexed or resubmit pages that have been dropped. To improve positioning or placement in search engines, web pages should be re-submitted over the period of time.